2021 FINALIST AT THE DRUM AWARDS FOR CONTENT
’HIGHLY COMMENDED’ - BEST RESPONSE TO CHANGE & AUTOMOTIVE CATEGORIES
We will all remember 2020 as a year when the world felt unsafe and we were forced to stay inside. For Volvo, safety has been a cornerstone of their brand story and there was no better opportunity to revive this message — we created an engagement campaign for Volvo Cars UK that reassured and reaffirmed getting out, within the safety of your car and finding freedom again.
Hidden Gem — a Volvo brand series of carefully selected natural environments, attributed with a set of quality safety standards that will enable a safer travel experience.
Client — Volvo Cars
Sector — Automotive / Tourism
Agency — Grey London Worldwide / AKQA
A quintessentially Volvo suite of icons was crafted to exemplify the five selection methods, facilitating the creation of user-generated content (UGC) that authentically embodied the Volvo brand while being instantly recognisable.
The campaign's success spurred the development of a comprehensive social toolkit featuring user-friendly templates, which garnered adaptation across 19 global markets!
It also secured a dedicated brand page on the Volvo brand website.
Services
Iconography
Design Direction
Social Design
Toolkit Design
Design Guidelines
Image Curation
Animation Storyboards