Pringles Universe Flavour

A conceptual and experimental packaging design for one of the world’s most iconic brands. As part of this open design brief, I created two unique packaging designs to celebrate the Pringles limited edition ‘Universe Flavour’.

Inspired by the cool aspects and elements of space travel and the universe, my designs aimed to launch cravings, joy, excitement and intrigue. The goal was for people to feel compelled to make this unique Pringles memorabilia an essential part of their lives.



Client  — Kellanova

Sector  — FMCG

Agency  — Grey London Worldwide / AKQA