FINALIST AT THE DRUM MARKETING ON MOBILE AWARDS 2017
FINANCIAL SERVICES MOBILE STRATEGY/CAMPAIGN CATEGORY
Contemporary artists dare to change the norm by constantly taking risks and exploring new ideas, an ethos that aligns with Allianz’ core values. To activate their ‘Dare To’ brand strategy, Allianz sponsored contemporary art exhibitions at the Museum of Modern Art, New York to encourage a millennial, art-interested digital audience to be more involved in contemporary art.
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Courage, Quest and Discovery — the community was encouraged to share their ‘Dare to’ stories (image and video) based on these 3 themes, to stand a chance to win an exclusive VIP tour of MoMA New York after-hours.
Client — MoMA New York & Allianz Insurance
Sector — Financial Services / Arts
Agency — The Social Partners (A WPP Agency)
A contemporary and edgy design language set the tone for the campaign’s success. The caliber of entries were amplified by original artwork posts from MoMA and legendary creatives like Jessica Walsh (of Sagmeister & Walsh).
First ever after-hours Instawalk at MoMA
Services
Art Direction
Design Direction
Social Toolkit
Content Creation
Print
Animation
