Dole Smoothie Mornings

Dole UK’s frozen fruit packs are the best ingredient for your smoothies — to prove it we sent out gift packs of goodies to women across the UK, with everything they needed to host a delicious ‘Smoothie Morning’.

This launch campaign focused on a primarily female audience, who were encouraged to join, create and share their authentic moments of product discovery — Resulting in 2M+ brand impressions, 14,000+ engagements and reaching 11M people.



Client  — Dole Fresh Fruit Company

Sector  — Agribusiness

Agency  — Grey London Worldwide / AKQA