We are living through an epidemic of male violence against women.
The problem is overwhelmingly huge and complex.
Created by Grey London, Unite for Her is a rallying cry for creative industries and marketing professionals to make the world a better, safer space for all women. None of us can solve this alone. But together, we can.
We created a series of pin-point briefs that address the many widespread factors that contribute to male violence against women. We are asking you to commit to taking on a brief which you feel your brand, or your client has the greatest opportunity to tackle. Are you with us?
Agency — Grey London Worldwide
Sector — Social Activism / Advertising
To launch the initiative, Grey teamed up with Campaign to create an Ad of the week with a difference - one that hasn’t been created yet. Titled ‘The Missing Ad’, the poster urges brands to create a groundbreaking ad that will help improve the safety of women everywhere, by taking on one of Unite For Her’s briefs.
Services
Iconography
Design Direction
Social Design
Toolkit Design
Digital Screens
Animation
Print
BTL
