ELEVATING

KASTURI SHELAR

BRANDS

  • An Itameshi dining experience by Michelin-starred Chef Akmal Anuar that defies convention

  • From a hawker stall to refined Malay fine dining — a journey that honours tradition while embracing innovation

  • A modern Izakaya echoing the clandestine glamour of Japan’s 1920s Prohibition-era nightlife

  • An innovative steakhouse that artfully harmonizes the bold, vibrant flavours of Korean and Mexican cuisines

  • A contemporary homage to Greek tradition, rooted in the ancient craft of kiln cooking

  • An all-day dining destination bringing the cherished charm of New York City’s deli culture to Singapore

  • A rooftop hotspot celebrating the spirit of Mexican fiestas, flavours, and fun!

  • A vibrant café, lounge, and restaurant serving up Mediterranean cuisine with a dash of Arabian soul

I shape ideas into unforgettable brands — blending 15+ years of global advertising expertise with a passion for hospitality branding to create elevated F&B, luxury, lifestyle, and FMCG brands and experiences from concept to launch.

BRANDS I’VE WORKED WITH

SERVICES

STRATEGY

Naming
Insights & Positioning
Customer Experience
Storytelling
Tone of Voice

CREATIVE

Campaign Ideas
Concept Moodboards
Logo Design and Identity
Design & Art Direction
Signage & Wayfinding
OS&E Direction
Interior Concept Direction
Uniform Direction
Art, Styling & Accessories
Copywriting
Print & Editorial
Packaging
Iconography
Simple Illustrations

PRODUCTION

Collateral Roll-out
Digital Ads
Social Content
Website Design
Brand Guidelines
Design Guides & Toolkits
Brochures & Factsheets
Marketing Guidelines
Presentation Design (Keynote & PPT)
Styling & Shoots
Production Management

GET IN TOUCH —

From concept to execution, I specialise in crafting distinctive, guest-centric design solutions that elevate hospitality brands — whether launching a new venue, revitalising an existing space, or building a cohesive brand identity.

For FMCG and lifestyle brands, I create consumer-focused experiences and multi-platform campaigns that drive engagement, inspire loyalty, and deliver measurable results. I bring strategic insight and creative expertise to every stage.

I work across projects of all sizes — from brand development and spatial storytelling to marketing assets and presentation design.

To view my detailed portfolio, project inquiries, or to explore how we can collaborate, feel free to get in touch.

EMAIL —

CALL —

(44) 07447 077 567

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